But first…
Dulltown, Europe: Today’s gazelle is the fat lethargic one.
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‘Dave…’
‘Yes?…’
‘You are a wise old artist, musician, and generally creative sort of person…’
‘Yes?’
‘…even though you’ve not been at all successful in any of these fields…’
‘Yes, that’s about right… What can I do for you?’
‘Well Dave, what single piece of advice would you give to a young creative person like me just at the start of their career?’
‘Well, I’m tempted to say, avoid the niches…’
‘The niches?…’
‘Yes, the niches – they’ll expect you to fit snugly into an easily recognised and handy niche…’
‘Who will?’
‘Well everybody really, but especially the people with no imagination or skills who have drifted into arts administration and criticism…’
‘But…’
‘Yes, you see, they are the ones, oh, and journalists, mustn’t forget them, who have their limp pale fingers around the throat of the arts…’
‘That’s a bit harsh Dave… But… what about these niches?’
‘Well, to be acceptable you have to fit into one – so that you can be compared with, and easily classified with…’
‘But Dave…’
‘It’s like Jack Vettriano, they’ve got him nicely in a niche – and they don’t like him, or his niche… and then… it’s like the time in the 1990s when Britpop arrived…’
‘Britpop?’
‘Yes, when people started writing wet half-hearted copies of Beatles and Kinks songs – they filled the existing niche really well and they were successful, but…’
‘But?’
‘But they were so, so, bland…’
‘You think so Dave?’
‘Well compared to the people they copied… yes… I suppose it’s like Michelangelo…’
‘What?… Michelangelo? I don’t understand, what…’
‘Yes, I’m surprised that he became so popular…’
‘Well he was very popular Dave.’
‘I know, but he must have confused a lot of people by being good at sculpture, poetry, painting, and architecture… They just couldn’t pin him down! You can imagine Pope Julius II, hands on his hips, saying, ‘Come on Mike, just get on with the stone carving, forget all the other stuff, it’s a really bad career move to spread yourself so thin you know…”
‘You’ve just contradicted yourself now Dave.’
‘Possibly… but he did manage to chisel his way into several acceptable niches at once – a very good trick if you can do it!’
‘So, you think I should avoid the niches then?’
‘Depends what you want – if you think you want fame and ‘success’, pick out a nice niche that people can easily understand, squeeze yourself into it, seek out these ghastly arts people, flatter them, and start climbing the greasy pole with the rest of the other poor wretches.’
‘And if I don’t choose one?’
‘Then you might end up poor and unrecognised, however, you will be free to do any art you like without worrying how these dull people will react to it. Success often stifles creativity – just look at Hockney – he started off with so much promise… but working in oblivion can produce spectacular things!… How’s that for an answer?’
‘You are a truly wise old codger Dave… Now, where do I find this greasy pole you mentioned?’
‘Bah!…’


